High school girls are using less makeup than they did a few years ago; however, elementary and middle school girls are using more, according to a study from The NPRD Group, a market research firm.
- The study found that 18 percent of girls ages eight to 12 years old used mascara regularly, compared to 47 percent of 13 to 17 year-olds, and 56 percent among 18-year-olds.
- This represents a 5 percent drop among the older girls, but an 8 percent increase in the younger group, from three years ago.
- Products for the lips were the most popular cosmetic; mascara was second.
"A lot of 'tweens think makeup is really exciting when they first start wearing it because it's something they haven't been allowed to do," said Eva Chen, beauty director at Teen Vogue. "About 13 or 14, they feel like they are over lip gloss. They still wear it, but they transition into mascara, and that's one more step for parents to accept."
Labels: tweens
Posted By: Jane St. Clair
